Seoul Milk: A History of Controversial Marketing
Seoul Milk, a South Korean dairy giant, boasts a rich history as the nation's oldest and largest producer of dairy products. However, the company has also garnered significant attention for its controversial marketing campaigns.
One infamous incident occurred in 2003 when Seoul Milk staged a nude performance to promote a new yogurt product. Female models rubbed and sprayed themselves with the yogurt to emphasize its skin-friendly properties. This highly provocative display sparked widespread criticism, raising concerns about objectification and the exploitation of women's bodies for commercial gain.
More recently, Seoul Milk faced backlash for a new commercial that depicted women as cows. In the ad, women dressed in white grazed in a meadow and drank from a stream, drawing parallels between human females and livestock. This imagery was widely condemned as dehumanizing and reinforcing harmful stereotypes about women's roles and bodies.
These incidents highlight Seoul Milk's history of pushing the boundaries of acceptable advertising, often at the expense of women's dignity and respect. While the company may have intended to be innovative or provocative, its marketing strategies have consistently crossed ethical lines, sparking outrage and calls for greater sensitivity and respect towards women.